Scottish comedian Iain Stirling fronts McCain's Let's All Chip In campaign, which highlights the positive impact people can have on the environment by supporting regenerative farming.

Stirling commented 'It's amazing to think that you can support regenerative farming simply by choosing McCain. I had great fun on Imogen's farm in the great outdoors. It was the least I could do to help make sure our beloved potatoes are still around in the future!'.